Darian Kovacs and Jessica Macleod

Darian Kovacs brings over 15 years of experience in marketing, communications and public relations. Throughout his career, he has also been a founder and board member of various foundations and charitable organizations. Through his award-winning company, Jelly Marketing, Darian has worked with various local, national and global brands building and executing on their digital and PR strategies. He co-founded the Canadian Internet Marketing Conference and he’s been featured in BC Business magazine, Business in Vancouver and on the Canada Post training circuit. He is a contributor with Small Business BC, Entrepreneur, and both Rogers and Shaw’s Business Resource Centre on topics of social media and PR. Being both an educator and practitioner, Darian’s mix of stories, practical examples and takeaways leaves audiences feeling inspired and equipped to implement social media and PR strategies into their organizations.

Jessica Macleod brings a wide range of experience in customer service, experiential marketing, brand promotions, and social media. Jessica is known for her fresh ideas and eye for building innovative brand campaigns. With a passion for social media, she’ll be sure to keep you connected to your customers and updated on all the latest social trends. When she’s not scrolling through your feed, you can find Jessica spending quality time with family and friends or hiking and camping in her own backyard (aka Beautiful British Columbia)!

 


Sunday 1:30 p.m. Room: 11

15 MARKETING TECHNIQUES YOU NEED TO BE DOING IN 2020 (MANY OF WHICH ARE FREE OR VERY LOW COST!)

Whether you’re a spa owner or you market a product - Darian and Jessica will be covering the 15 most important marketing tactics and techniques that will help grow your business. This fast-paced and comprehensive workshop will cover everything from YouTube to Facebook to Instagram to SEO to some fun surprises! Come prepared to take notes, learn something new and take away some actionable ideas to implement immediately.


Monday 1:30 p.m. Room: 11

HOW TO MAXIMIZE YOUR WEBSITE TO GROW YOUR BUSINESS

Your website is a 24/7 storefront for your brand. Are you using every tool available to maximize your online presence? What does it look like when your brand is googled? What does it look like when your industry or type of product is googled? We’ll use this time together to cover how to ensure that your digital footprint is helping drive the right qualified traffic to your website. You’ll learn how to fully leverage your website to convert that website traffic into paying customers and patients. Come see how social media connects to your website and how to figure out which social media channels you should be on and how they can drive the right traffic.